Protecting your personal data is our highest priority at u777. This policy clearly sets out what information we collect, how it is used, and what rights you have.
What u777 Ensures for the Protection of Your Data
Your name, mobile number, or any other personal information is never sold to third parties. It never has been, and it never will be.
Every data exchange on the platform is protected with the highest level of encryption. No one between your browser and our servers can read your information.
Transaction data from bKash, Nagad, or Rocket is not stored on u777's servers. Payments are processed directly by the payment gateway — nothing is retained in between.
You can request to view, correct, or delete your stored information at any time — no bureaucratic hassle involved.
We only collect the information strictly necessary to operate our services. Requesting or storing data beyond what is needed goes against our policy.
No promotional messages will be sent without your explicit consent. Notification preferences can be updated at any time from your account settings.
Take a moment: This privacy policy applies to every u777 member. By creating an account, you are considered to have consented to this policy. If you have any questions, Help Centre let us know.
U777 (u777.cash) is an online gaming and betting platform based in Bangladesh. We believe your data belongs to you — we are simply its custodians. This privacy policy clearly explains what information we collect, why we collect it, how it is stored, and what rights you have.
This policy applies to the u777.cash website as well as the Android and iOS mobile apps. If you arrive at our site through a third-party link, that third party's own privacy policy applies separately.
We make every effort to write this policy in plain, straightforward language so it can be understood without any legal jargon. If anything is unclear, please do not hesitate to ask us.
U777 only collects information that is necessary to operate its services. A detailed breakdown by category is provided below:
We never collect your mobile banking PIN, password, or full financial account details. Payment information is processed directly through a secure gateway.
Collected data is used solely for the following purposes:
U777 uses multiple layers of security to protect your data:
Every connection to our website and app is encrypted. You can confirm a secure connection by looking for the padlock icon in your browser's URL bar.
Two-step verification can be enabled by sending an OTP to your mobile number at login. We strongly recommend keeping this feature active.
Our automated system detects unusual login patterns and transactions. If anything suspicious is flagged, an alert will be sent to your number.
Sensitive data stored on our servers is kept in encrypted form. Passwords are never stored in plain text in the database — only as hashed values.
Third-party security experts regularly audit our systems. Any vulnerabilities identified are addressed on a priority basis.
Only u777 staff members who require access for their specific role can view particular data. All access is logged.
U777.cash uses cookies and similar technologies to improve your website experience. Cookies are small text files stored in your browser.
Cookies can be managed through your browser settings. However, disabling essential cookies may cause certain platform features to not function properly.
We do not retain your data longer than necessary. Retention periods are determined by the type of information:
Once the above retention periods expire, data is securely deleted or anonymised.
Every u777 member has the following rights regarding their personal information:
| Rights | Description |
|---|---|
| Right to Access | To find out what information we hold about you, submit a request to the Help Centre. The information will be provided within 30 days. |
| Right to Rectification | If any of your information is inaccurate, you may request a correction — through your account settings or via the help center. |
| Right to Erasure | After closing your account, you may request the deletion of certain data — for information that falls outside of legal retention requirements. |
| Right to Restrict Processing | If you wish to restrict the use of certain data, you may submit a request. Some limitations may apply to essential services as a result. |
| Right to Data Portability | You can request an export of your gaming history and transaction records in a standard format. |
| Right to Opt Out of Marketing | You can opt out of promotional messages at any time — through your account settings or the unsubscribe option within the message. |
To exercise any of the rights listed above Help Centre Get in touch. We typically respond within 15 business days.
U777 strictly does not allow membership for anyone under the age of 18. We do not knowingly collect information from minors.
Age verification is carried out at the time of registration. If an underage account comes to our attention, it is immediately closed and any collected data is deleted.
If a parent suspects their child has created an account on u777, please contact the help center immediately.
U777 may update this privacy policy when necessary. In the event of changes:
Previous versions and the history of this policy are available upon request from the help center.
For any questions, requests, or complaints regarding this privacy policy, please reach out through the following:
24 hours a day, 7 days a week. Use the live chat option in the Help Center.
Support@u777.cash — you can typically expect a reply within 24 hours.
Privacy-related complaints typically receive a response within 7 to 15 business days. If a case requires more in-depth investigation, it may take a little longer — and we will keep you informed.
What Makes Us a Trusted Platform
For people in Bangladesh, one of the biggest concerns when using digital services is the security of personal information. Many are aware of — or have heard about — the problems that can arise when mobile numbers, names, or transaction details fall into the wrong hands. u777 There is absolutely zero tolerance on this.
Your mobile number on our platform is used for two purposes only — login verification and critical security alerts. It is never used for anything else. u777 does not share or sell your number to advertisers — and this is not just a policy statement. These restrictions are enforced at the code level within our systems.
Many members are hesitant about providing national ID details during KYC verification — which is completely understandable. But this process is actually in place for your own protection, to prevent anyone from opening an account in your name or withdrawing your balance. This information is stored in encrypted form and can only be accessed by authorized compliance team members when necessary.
U777 takes particular care with payment information. When you pay via bKash or Nagad, the entire transaction takes place on the respective gateway's servers — your PIN or full account details never reach our servers. We only know whether the payment was successful and the amount — nothing more.
Gaming history is retained for two main reasons. First, to promote responsible gaming — if a member's play patterns reach a concerning level, our system can detect this and provide assistance when needed. Second, for dispute resolution — if questions arise about the outcome of any game, the history can be reviewed for verification.
We strongly recommend keeping Two-Factor Authentication (2FA) enabled. It's free, easy to set up, and significantly increases your account's security. Even if someone obtains your password, they won't be able to log in without 2FA.
u777's goal is to earn long-term trust — and that is only possible when every member knows their data is safe. Adhering to this privacy policy is an ethical commitment for us, one that goes beyond legal obligation.
Member Questions on Security & Gaming
Your data is protected at u777, your transactions are secure, and your gaming experience is fully trustworthy. Join today.